Behind The Designs

THE STARTING POINT

The camisole is one of the wardrobe staples that we all own a few. Yet, we all seem to suffer the same problems but we just... don't have any other choice. 

Do you see yourself in at least one of these situations when wearing camisoles?

 

This is just one group of women sharing with us these prevalent pain points with most camisoles found in the market.

THE PROCESS

Based on your feedback, we spent months prototyping, fine-tuning every ratio, measurement, seam treatment. To reach a fine harmony of form and multi-functionality is a long, dedicated process of various iterations involving adjusting just half an inch at a time. Last but not least, we carried out multiple field-testings to ensure ease of movement, wear and care.

THE RESULT

And now, we’re incredibly excited to share what we believe is THE NEW GENERATION OF CAMISOLES.

                   THE 4IN1 DYNAMIC CAMI | REVERSIBLE | FRONT & BACK WEARABLE

The straps are intricately tailored with such a ratio to make camisoles more elegant, body-inclusive and less revealing; so you - whether you are skinny or curvy, in your 20s or 50s, can still wear it effortlessly!

 It's time to leave all the cami pains behind to truly feel good and look good in your camisoles.